How innovative is your business development?
Phil Mickelson
I once bought a signed Phil Mickelson picture on Ebay.
I was so excited until it arrived in the post and I opened it.
Upon opening I saw that photo was signed “Dear Andrew, all the best, Phil Mickelson”.
Needless to say my name is not Andrew. Oh well, lesson learned by me and buyer beware (also an innovative way to sell on Ebay)!
Click on the picture of Phil to find his thoughts on innovation. Most people would consider golfers to be far from innovative. Phil shows us Read more…
Commit to email marketing and the results will follow
If you are starting a business, either online or offline and want it to be successful, you will need a variety of methods to promote your products.
Everyone uses email
One of the most effective and probably the fastest means for your attain that goal is through the use email marketing. With the use of the email marketing techniques, your business can engage a huge amount of prospective customers while not blowing your budget, and best of all, email marketing campaigns can be tracked using top of the line tools which enables comprehensive analysis of investment returns.
An email marketing process may look like this:
- Add a “contact” form to your website. This will enable you to capture email addresses of prospective customers. This is very simple and only needs to be done once – easy.
- All email addresses are then “dropped” into a database to which you will send your email. This is AUTOMATED. Read more…
Print Media? Man, what a rip-off!
Does anyone read the community newspapers that get delivered free of charge to your house each week?
I got talking to a guy at a BBQ who owns a business that does a lot of advertising in the locals. In fact, more than 90% of their annual marketing budget is spent on print media. In the internet age, 90% is a massive chunk to be spending on non-targeted advertising that may never be read by your target market. After a little bit of probing I discovered that this is a classic case of “we have to be in there, it’s where our customers first hear about us” syndrome. Together we did some analysis on where the PAYING customers come from and found that it was about 50/50 between print media and Google Adwords. Now why would you Read more…