Phil Mickelson
I once bought a signed Phil Mickelson picture on Ebay.

I was so excited until it arrived in the post and I opened it.

Upon opening I saw that photo was signed “Dear Andrew, all the best, Phil Mickelson”.

Needless to say my name is not Andrew. Oh well, lesson learned by me and buyer beware (also an innovative way to sell on Ebay)!

Click on the picture of Phil to find his thoughts on innovation. Most people would consider golfers to be far from innovative. Phil shows us that maybe things aren’t always as they seem……….and who said golf is a boring game?

If you are starting a business, either online or offline and want it to be successful, you will need a variety of methods to promote your products.

Everyone uses email

One of the most effective and probably the fastest means for your attain that goal is through the use email marketing. With the use of the email marketing techniques, your business can engage a huge amount of prospective customers while not blowing your budget, and best of all, email marketing campaigns can be tracked using top of the line tools which enables comprehensive analysis of investment returns.

An email marketing process may look like this:

1. Add a “contact” form to your website. This will enable you to capture email addresses of prospective customers. This is very simple and only needs to be done once – easy.
2. All email addresses are then “dropped” into a database to which you will send your email. This is AUTOMATED.
3. Next construct an email paying close attention to telling your prospects what they need to hear in order to make a decision about purchasing.  Anyone can easily talk about the pros of buying your product or service.
4. The email is delivered to the inbox of all registered subscribers in your database. AUTOMATED.
5. Finally, using the tracking tools available with most email marketing programs, observe the results. Results gathering is again done by AUTOMATION.

A systematic approach to email marketing will definitely deliver results to your business and INCREASE your RETURN ON INVESTMENT.

Does anyone read the community newspapers that get delivered free of charge to your house each week?

I got talking to a guy at a BBQ who owns a business that does a lot of advertising in the locals. In fact, more than 90% of their annual marketing budget is spent on print media. In the internet age, 90% is a massive chunk to be spending on non-targeted advertising that may never be read by your target market. After a little bit of probing I discovered that this is a classic case of “we have to be in there, it’s where our customers first hear about us” syndrome.  Together we did some analysis on where the PAYING customers come from and found that it was about 50/50 between print media and Google Adwords. Now why would you spend 9x the amount on print advertising to get the same number of paying clients from online marketing? These figures are very hard to ignore – it doesn’t make any sense at all!

As a result he’s re-thinking his whole strategy and is absolutely stoked to think that with a little bit of experimentation, he’s going to attract many more customers for less spend.

If this sounds like you or you would like to discuss online advertising or any other marketing issue facing your business then you should get in touch with us without delay.