Search Engine Marketing is the combination of paid search engine listings and free website directory submissions in order to drive qualified traffic to your website. In order to increase your Return on Investment, driving qualified traffic to your website is the number 1 aim of most businesses on the web.

The most common form of paid search listings is through Google Adwords, and through similar programs on Yahoo and Ninemsn. Your web address is displayed prominently on the relevant Search results page. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results, which makes it the most transparent form of online marketing and very easy to calculate your ROI.

Pay-Per-Click is completely flexible and transparent as you get to choose how much you want to pay for a click and how much budget you have each day. The position of ads works on a bidding system. The highest bidder gets position one, second highest bidder position two, and so on. In fact, Google is a bit smarter than that, and places “higher quality” ads up higher for a cheaper price. There is some trial and error in determining the bid price on specific keywords and obviously the more common the keyword, the higher the price to use that keyword.

Pay-Per-Click campaigns can serve a variety of purposes and are about more than simply boosting web traffic. Each Search Engine provides detailed data for each campaign and then we can analyze the best value keywords for future campaigns and SEO opportunities. So a few tactical PPC campaigns could really give you some great insight into what your customers are really looking for and how they search. This translates into more targeted campaigns and better value for money.

Contact Wolverine Media NOW to discuss how Search Engine Marketing is the ultimate in accurately tracking your Return on Investment.